Terms of Service

Last updated: October 27, 2026

1. Who these terms are with

These terms are an agreement between you and Memroll (“we”, “us”) for the Memroll iPhone app (“the app”) and the website www.memroll.app. By downloading or using the app you agree to them. If you don't agree, don't use the app.

2. Apple's terms also apply

You get the app from Apple's App Store (or, for pre-release versions, TestFlight), so Apple's Licensed Application End User License Agreement applies to it as well. If these terms and Apple's standard terms conflict on a point that Apple requires, Apple's terms win. Apple is not responsible for the app or its support; we are.

3. Your licence

We give you a personal, non-exclusive, non-transferable licence to use the app on Apple devices you own or control, as allowed by the App Store rules. You may not copy, resell, reverse engineer or redistribute the app except where the law allows it.

4. Your photos stay yours

The app reads your photo library on your iPhone to choose and show photos. We don't receive your photos and claim no rights to them. You are responsible for having the right to the photos in your library and for how you use or share anything you make with the app. How the app handles data is described in our Privacy Policy.

5. What the app does and doesn't promise

Memroll picks photos automatically using on-device analysis. It will sometimes pick a photo you don't like, miss one you do, or name a place or holiday wrongly. Place names, countries and holiday dates come from bundled datasets that can be incomplete or out of date. The app never changes or deletes your photos, but you should keep your own backups.

Some features depend on your iPhone, iOS version, Apple Intelligence availability and storage, and may not work on every device.

6. Pre-release versions

TestFlight builds are for testing. They may be unstable, change or stop working without notice. Sending us a test report is optional; by sending one you let us use it to improve the app.

7. Price

Purchases are handled by Apple under its terms, including refunds.

8. Acceptable use

Don't use the app to break the law or infringe anyone else's rights, or try to interfere with or misuse the app.

9. Third-party content

The app includes data and software from others, credited in our Acknowledgements, which remain under their own licences.

10. No warranty

To the extent the law allows, the app is provided “as is” and “as available”, without warranties of any kind, express or implied. Nothing in these terms limits rights you have as a consumer that cannot be excluded by law.

11. Limitation of liability

To the extent the law allows, we are not liable for indirect, incidental or consequential losses, or for loss of data, arising from your use of the app. Our total liability to you for any claim is limited to the amount you paid for the app in the twelve months before the claim.

12. Ending use

You can stop using the app at any time by deleting it. We may stop offering the app or end this licence if you break these terms.

13. Changes

We may update these terms. We will post the new version here with a new date. If a change is significant, we will also tell you in the app or on this site before it applies.

14. Governing law

These terms are governed by the laws of Sweden, and disputes go to the courts of Sweden, unless the consumer law of where you live gives you the right to use your local courts and laws.

15. Contact

Questions, complaints or support: legal@memroll.app.